In the ever-evolving world of media and entertainment technology, one of the most important events to mark on your calendar is the SMPTE (Society of Motion Picture and Television Engineers) Media Technology Summit, happening Oct. 21-24, 2024, in Los Angeles, California. For post production & media professionals, the annual event serves as SMPTE’s cornerstone for networking, learning, and staying ahead of the technology that powers the media industry.

What is SMPTE?

The Society of Motion Picture and Television Engineers (SMPTE) is a professional organization that sets standards for video, audio, and film technology across the globe. The group’s work ensures that media can be captured, processed, and delivered seamlessly, no matter the format or distribution platform. Each year, SMPTE hosts a summit where professionals across production, post production, broadcasting, and tech development gather to share knowledge, explore new innovations, and discuss the future of the industry.

The 2024 SMPTE Media Technology Summit is filled with sessions, panels, and exhibits focused on cutting-edge developments in film, broadcast, and digital media—and Suite will be there on the Show Floor! From the latest in video editing & compression technologies; to the microchips that power the industry; to cloud-based workflows that enable better remote collaboration, the SMPTE Media Technology Summit offers a deep dive into the tools and technologies that shape modern media behind the scenes.

• Click here to learn more about SMPTE Media Technology Summit 2024 in Los Angeles
• Click here to view the full schedule of event's at this year's SMPTE Event

Why does SMPTE matter to media professionals?

As the media landscape grows more complex & intertwined, with new formats, distribution models, and emerging techniques, the need for unified standards becomes evermore critical. SMPTE helps ensure that when you’re working on post production, your files, codecs, and formats are universally understood across all systems and platforms, eliminating costly and time-consuming errors, providing an industry-wide baseline of best practices. However, SMPTE doesn’t just focus on technical standards in media. The annual SMPTE Media Technology Summit serves as a collaborative space where professionals can discuss the finer points of media management in the entertainment business. The conference allows attendees to hear directly from the engineers and developers who are creating the tools, hardware, and workflows that will define the future of media production.

• Click here to view all speaker sessions at the 2024 Media Technology Summit

Why post production creatives should attend SMPTE:

If you work in post production with a focus in media management & enterprise-level technology, attending SMPTE should be a no-brainer. Immerse yourself in the latest tech, workflows, and tools can make or break your next project. Here’s why you should make sure to attend SMPTE:

Learn the Latest Trends: With sessions focused on everything from AI-driven workflows to advancements in virtual production, and more, attending SMPTE you’ll gain firsthand insights into the tools that will drive post production, creative collaboration, and remote work in the coming years.

Networking Opportunities: SMPTE gathers top minds in the media technology industry, especially movers-and-shakers at some of the biggest companies in the biz. SMPTE can be an extremely valuable opportunity to make connections within the industry while learning directly from the engineers themselves.

Experiences with New Tools: The exhibition space at SMPTE allows you to interact with the latest gear and software, from AI-driven protocols to eye-popping virtual production experiences. Whether you’re interested in cloud workflows, hardware innovations, servers, or media security, there’s no better place to get a hands-on demo.

Stay Updated on Standards: Standards are the backbone of media production, ensuring everyone in the industry works by the same protocols. By attending SMPTE, you’ll hear first-hand updates & how these standards continue to shape post production workflows.

How Suite fits into the SMPTE mix:

Suite offers cloud-native storage designed to simplify and accelerate your post production workflows. By centralizing media on the cloud, dispersed teams are able to achieve a workflow that looks/feels the same as if everyone’s working from the same office, reducing wait times & accelerating the entire workflow. If you're attending SMPTE this year, be sure to check out Booth # 108 to meet the team! Here are a few quick reasons why Suite should be on your radar:

Cloud-Native Post-Production: Suite’s cloud storage platform allows you to upload media once to the cloud for universal team access, enabling real-time collaboration from anywhere. Whether your team is spread across multiple locations or working on tight deadlines, Suite removes the complexity of file transfers, saving countless hours on uploads & downloads alone.

Performance and Speed: If you’re looking to improve efficiency, Suite’s cloud storage can significantly streamline your post process. Forget about “version-itis” & work remotely in real-time with 24 Gbps Read / 10 Gbps Write speeds for everyone on Suite. This is collaboration the way it was meant to be… instant.

Integration with Industry Tools: Suite’s platform integrates seamlessly with the software you’re already using, from Adobe Premiere Pro to DaVinci Resolve. At SMPTE, meet with the Suite team to learn more about how you can adopt cloud storage at your studio & how Suite easily integrates with all of your favorite creative applications.

Support for Remote Workflows: With more post production teams working remotely, Suite’s cloud storage enables you to maintain the same high level of collaboration and efficiency as you would in a physical studio. We make remote production feel like you’re all in the same room, whether you’re editing, rendering, or reviewing—and our lightning-fast customer support is always around to help if you hit a snag.

Final Thoughts

SMPTE is a must-attend event for anyone involved in post production, broadcasting, or media technology. With the rapid evolution of the industry, it’s more important than ever to stay informed and connected. As you explore all the event has to offer, don’t forget to meet with the Suite team to discover how we can transform your post production workflows and help you achieve faster, more efficient collaboration with anyone, from anywhere.

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