For today's sports fans, media coverage goes way beyond the broadcast.

Audiences expect behind-the-scenes access to their favorite players, highlights on social media, multi-angle replays, and on-demand archives that let them relive key moments—almost immediately after it happens. To keep pace, sports organizations capture huge amounts of footage—multiple terabytes per game—that must be processed, stored, and made accessible in an instant for multi-channel output.

As a result, traditional linear workflows, like shuttling hard drives, using tape archives, or working on-premises now introduce delays and logistical complexities that hinder this coveted real-time production and content delivery.

These endless content demands require a modern sports media workflow—a cloud-first post processes that integrates scalable cloud storage, intelligent asset management, and the ability to collaboratively edit assets from any location. But this shift isn't just about operational efficiency—it redefines game-day and season archives as revenue-generators, and unlocks personalized, interactive experiences that deepen fan engagement.

So, how can your sports media team keep up with the endless demand for more content?

You gotta Stack to Win.

Hosted by sports commentator and NFL legend, Boomer Esiason, this in-depth conversation covers the complexities of modern sports content creation and how a cloud-first tech stack offers a powerful blueprint for streamlining the workflows powering it. Featuring leaders from Suite, iconik, Backblaze, and the NFL, watch the full panel discussion above, and get ready to be schooled in the next-generation of sports media production—powered by the cloud.

The New Demands of Sports Media

Game day now means capturing staggering volumes of content—often multiple terabytes at a single event.Legacy workflows no longer cut it. Fans expect real-time highlights, mobile-first updates, and social media clips delivered instantly, and if workflows lag, attention is lost. With nearly 75% of fans using apps on"second screens" for live updates, mobile devices have essentially become the primary screen for a majority of viewers.

What counts as sports content has also expanded. It’s not just about what happens on the field but also the narratives surrounding players, teams, and culture. From behind-the-scenes footage to fantasy sports and in-game betting, the demand for context and immediacy continues to grow. The ability to capture, process, and distribute viral moments—like Eagles reciever A.J. Brown reading a book on the sidelines—is now a baseline requirement for success.

"The product is not just what’s on the field anymore. It’s also what’s going on in these... athletes lives, what’s going on in the peripheries of the team and the organizations." - Jay Maxwell, Suite

The Blueprint: A Cloud-first Workflow

Adopting an integrated, cloud-native tech stack is really the only solution to keep pace. Building cloud archives without egress fees, establishing intelligent media libraries, and enabling cloud editing without having to download speeds up the content pipeline. Together, these elements revitalize the process: A clip is only useful if an editor can work with it right away, and a huge archive is only valuable if you can find what's in it.

Building a single, cohesive system that manages the entire media lifecycle from start to finish—that's the magic.

That's how you Stack to Win.

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