15 Signs Your Media Workflow Is Stuck in 2009
The Editors
3 Minutes

Creative teams today move faster than ever—except when it comes to their workflows. Lost between local drives, on-prem storage, VPNs, and outdated solutions, some “modern” workflows have turned into a maze of digital tools, and the creatives using them are caught in endless cycles of downloads, syncs, and confusion. Sound familiar? Here are some of the telltale signs your team’s file management has gone off the rails—and why it’s time to upgrade your workflow.
1. You’re Passing Hard Drives Like It’s 2009
Your team is spread across cities, maybe even continents. But somehow, you’re still passing drives around like it’s the best way to share media—sometimes you’re even digging through a closet full of ‘em and passing it to someone in your office. Each drive you mail, or have to look for, is a project stuck in transit—momentum lost somewhere between point A and point B.
2. Your File Names Look Like This: Final_Final_FINALv2_USETHISONE.mov
File names like this are a running joke for every post production team. But it really isn’t that funny. Without the proper file architecture and organization, your editors are spending half a day sifting through folders, looking for some variation of the “Final_Final_ThisOne”, just to find out that the latest version is stored locally somewhere else.
3. Your Footage Is Always Lost in Transit
Your remote editor in Chicago swears they uploaded the files—but the link expired, the upload failed, or worse yet, they sent it to the wrong team. Now, Monday morning is spent tracking down 2TB of missing assets. Or waiting another two days for a drive to land in your mailbox…
4. You’re Caught In A Cycle of Syncs & Re-Downloads
You’re editing in LA, your colorist is in London, and every tweak means another massive download for everyone on the team. Multiply that by three editors and five projects happening at once—and congrats, your team just burned two days of time just moving or syncing data.
5. You’ve Lost Control of the “Master” Folder
When you started the project, you labeled a folder “MASTER_FINAL_ASSETS” to house all the finished deliverables, but now it’s a graveyard of temp files, low-res exports, and something ominously called “TRASH (DON’T USE).” So much for taking control of your file structure...
6. You Keep Asking: “Where’s The Drive?”
Ah, the age-old question... yet here you are, waiting for FedEx to deliver a hard drive from across the country, or looking through your team’s closet of archives to access footage you didn’t know you’d need again. But, do you really know which drive has the media you’re looking for?
7. Your VPN Keeps Bottlenecking…
Your media lives safely in the server at your office. But the freelancer in Vancouver? Locked out. The colorist in Berlin? Waiting on proxies. When your VPN bottlenecks or crashes, everyone who’s supposed to be editing is stuck while someone drives to the office to reset it…
8. Your Workflow Is Only Optimized For In-Office Editing
On-site, your network screams. Editors can work effortlessly on the biggest project files. For anyone remote, though, it’s a different story. That 10TB project folder might as well be frozen in time for your team of off-site collaborators, who are stuck syncing assets like it’s the Stone Age. For an industry that’s moving remote faster than ever, this won’t work for much longer.
9. Your Storage Space Keeps Filling Up
Your company bought more on-prem storage last quarter. And the quarter before that. Yet somehow, the NAS is full again. Even with everyone constantly archiving data to external drives, deleting caches, and trying to optimize the team’s storage space, it’s a never-ending cycle of purges to make room for the next project.
10. Your Projects Live in Too Many Places
One project lives on Dropbox. Another lives on the NAS. A third is sitting on an assistant’s personal drive. Nobody knows which copy is current and the clock keeps ticking...
11. Every Project Has Its Own File Architecture
One editor swears by Dropbox. Another prefers working from local drives. Someone else insists on WeTransfer to get files from place to place. The result? A patchwork of tools and folders that might as well need a GPS to navigate. Your organized media library has left the chat…
12. Your “Overnight Uploads” Still Aren’t Done by Morning
You set the upload before you left the office, hoping it’d be done by tomorrow. Turns out, the internet cut out and it didn’t go through. Now your team’s waiting—again—because the internet hiccuped at 98% complete. That “overnight” render has officially entered day two, and editors are still waiting.
13. You’re Relinking More Than You’re Editing
You open a project, and half the clips are offline. Now, instead of editing, you have to go into admin mode: relink, reimport, re-render. By the time everything reconnects, your creative flow is gone—and so is your morning. You didn’t sign up for this, but here you are, digging through folders again.
14. Your Post Supervisor Is Actually Your IT Department
Your post supervisor shouldn’t be caught up handling file permissions, tracking down assets, and becoming your team’s ipso-facto IT Department solving every workflow issues. When this person spends their days fixing permissions and relinking files, they aren’t focused on the work that matters most.
15. Your Infrastructure Can’t Keep Up Anymore
Your projects have grown, your team has scaled, and your company is taking on more work—but your workflow hasn’t changed. What started as a simple Google Drive folder has turned into a tangled mix of other folders, servers, cloud-based storage, sync tools, and patchwork fixes. The result? Slower edits, and a constant reminder that your system wasn’t built for how you work today.
So, Why Does This Keep Happening?
Creative teams of every size and discipline still rely on tools that weren’t designed to support global collaboration on large media projects. Every workaround—syncing, shipping, duplicating—just creates more friction, the need for more storage, and increasing room for errors and slowdowns.
The Fix: Stream Files in Real-Time
The savviest creative teams today are moving to cloud storage with file streaming—a new way to access and edit media directly from the cloud without downloading it first. Instead of juggling drives, syncing folders, and guessing which version is current, your files live in one, centralized cloud-native filesystem that works like a NAS. Everyone—across offices, time zones, and roles—can open the latest files in real-time. No more endless re-downloads. No more files named “Final_FINAL_UseThisOne.mov.” Just one connected workspace that helps everyone flow.











